Interview With ReTargeter’s President

Below is an interview with Arjun Arora, President of www.ReTargeter.com, a company that deals with optimizing ad spending for companies that place online advertisements.
1. What is www.retargeter.com / what does it do?

ReTargeter is the most effective way to optimize your current online ad spend / marketing efforts and a great way to make your brand unforgettable with your customer base. We accomplish this by showing ads to your website’s visitors after they have left your site.

2. How did you conceive the idea?

The concept of retargeting has been around for a couple of years but has only been available to advertisers with very deep pockets. Our technology allows this solution to be available to small to medium sized businesses. We understood that the technology is incredibly powerful but only available to a select few and thus worked to develop technology that would allow everyone to access this technology.

3. What type of businesses make the ideal client?

To be quite frank any business that is selling or promoting something online with a decent amount of monthly traffic. We have clients ranging from large real estate companies to rock bands to B2B technology companies. We have even received interest from politicians.

4. How is this service changing the way online advertisements work or how is it benefiting current online advertisers?

We are at the forefront of a change in the advertising space where we will no longer have sites on the web that attract a specific set of advertisers but rather advertisers will pay for the ability to “follow” and “target” specific groups of people across the web regardless of where they are on the web. This is a more effective way to advertise to your customers as you are hitting only your target market and not wasting impressions. Our solution is at the forefront of this paradigm change in advertising.

5. Do you see ReTargeter’s business model changing or evolving in the near future? If so, how?

As with any new company we will need to be nimble enough to adapt to changes with our customer base and the advertising ecosystem. That being said it is very difficult to predict how our model will change. The only thing I know is that it will. ☺

6. What are some possible changes in the industry that could adversely affect ReTargeter’s value proposition?

As far as our value proposition is concerned we are positioned quite well to withstand any foreseeable changes in the industry. We will need to continue to provide the best & quickest customer service, expansive & quality ad inventory, and creative & impactful consulting for our company to stay successful.

7. What are ReTargeter’s short term and long term goals? Is an IPO a possibility?

Our short term and long term goals are to stay focused on building an amazing cash-flow positive business with a large set of loyal customers and happy employees. The exit opportunities will be abundant if we can execute on this vision.